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Doctorat Summer programme - Digital Marketing and Branding

Université de Rennes
Subject: Business and Management
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About this course

This module introduces digital marketing and branding, focusing on how internet and digital technologies drive marketing strategy and growth. It covers key processes such as customer acquisition, retention, and relationship management through digital channels. Specific topics include: ­ Online market place analysis ­ Identifying opportunities and threats arising from digital technology platforms ­ Develop an Online Presence ­ Create digital marketing strategies including situation analysis, stra

Syllabus & Modules

Typical curriculum
▶Year 1 Modules
4 items
Advanced Strategic Management
Core
View Module Details →
Advanced Financial Management
Core
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Leadership & People Management
Core
View Module Details →
Business Research Methods
Core
View Module Details →
▶Year 2 Modules
1 items

Programme Info

Registry-level programme information.

Language of Instruction
ENGLISH
International Fees
€1,550
Per year, as published.
Domestic Fees
€500
Per year, as published.
Degree Type
PhD

Tuition FeesVerified

Published annual tuition cost at Université de Rennes.

€500
Per academic year (EU/EEA)
💰

Subsidized public fees

French public universities charge subsidized tuition (€170-601/yr) for EU/EEA.

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