BSc Marketing
About this course
Marketing is the discipline that helps organisations understand their audiences, communicate their value, and build the relationships with customers and communities that sustain success over time. It has been transformed in the past two decades by the digital revolution, the rise of data-driven targeting, and the growth of social media and content marketing, making it simultaneously more analytical and more creative than it has ever been. Studying marketing at degree level gives you both the theoretical foundations and the practical orientation needed to work in a field that is central to every sector of the economy. At Goldsmiths, University of London, this three-year full-time Marketing degree unites the educational requirements of a marketing and business undergraduate degree with an integration of different disciplinary perspectives. Goldsmiths has a distinctive identity as a university with particular strengths in the creative arts, culture, and media, and this shapes the marketing degree's engagement with creativity, communication, and cultural context alongside the technical and strategic dimensions of marketing practice. The programme does not include a placement year or year abroad, focusing entirely on academic and professional development within the degree structure. Marketing graduates from Goldsmiths go on to careers across the full range of marketing functions and organisations. Digital marketing, brand management, communications, content strategy, market research, and advertising are all common destinations. Goldsmiths' creative and cultural connections make the degree particularly well suited to careers in creative industries marketing, cultural organisations, arts management, and the media sector, as well as in mainstream commercial marketing. The analytical and communication skills the degree develops are also valued in general management, business development, and consultancy. For those drawn to further study, the degree provides a strong foundation for postgraduate programmes in marketing, media, or business. The typical entry tariff is 104 points.
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