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78% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business Management
About this course
Business management is the study of how organisations are run effectively in a world of constant change, competition and complexity. It develops the analytical thinking, strategic reasoning and leadership capabilities that are central to professional success across every sector of the economy, from commercial businesses and public bodies to non-profit organisations and entrepreneurial start-ups. A management degree does not simply teach you to follow established practice; it teaches you to understand why things work, to analyse what should change and to develop the confidence to lead in conditions of uncertainty. At Coventry University, this three-year programme focuses on developing strategic thinking, data analysis and leadership skills that global businesses value, alongside the ability to guide organisations responsibly in a world that never stands still, as the university's own description puts it. You will study strategic management, marketing, operations, finance, organisational behaviour, entrepreneurship and data-driven decision-making, developing both conceptual frameworks and practical capabilities. The programme includes a sandwich year, a year abroad and work placement opportunities, providing multiple structured routes to develop professional experience and international perspective. The international dimension of the degree reflects the increasingly global context in which business operates and in which management graduates are expected to be comfortable and effective. Coventry's strong industry connections and its emphasis on employability ensure that the programme is shaped by real commercial needs and that graduates enter the labour market with direct experience of professional environments alongside their academic qualifications. Graduates go on to careers in management, consulting, marketing, finance, operations, human resources, business development and entrepreneurship across private, public and third-sector organisations. Further study in business administration, management or a specialist field is also common.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 65 respondents (69% response rate)
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