Market Researcher
48AI EXPOSURE TODAY48
20-YEAR SCENARIO
NOT A FORECAST86%
NOT A FORECAST86%
THE DOOR · ENTRY DIFFICULTY TODAYC
STARTING PAY£22,000 - £28,000
NO MOATNo physical, legal or personal barrier protects this work from software.
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CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Researcher
Market researchers play a pivotal role in shaping business strategies by providing invaluable insights into consumer behaviour and market trends. In an ever-evolving UK economy, their expertise helps companies stay competitive and responsive to the needs of their customers, making this role crucial for driving innovation and growth.
THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.
AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.
AI helps here, but has not taken over
AI exposure for this job is below 50 on our index, and the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior Market ResearcherAs a Junior Market Researcher, you will assist in data collection and analysis, gaining hands-on experience in research methodologies and tools.£22,000 - £28,000
2GAINING EXPERIENCEMid-Level Market ResearcherIn this role, you will lead research projects, develop methodologies, and present findings to clients or internal teams, playing a key role in strategic decision-making.£30,000 - £40,000
3PEAK CAREERSenior Market Research ManagerAs a Senior Manager, you will oversee research teams, manage large-scale projects, and drive strategic initiatives based on comprehensive market insights.£50,000+
The degree route
Courses in this career's subject area, from the live library of 35,000; every one is AI impact assessed through its actual graduate destinations.
🎓Finance and AccountingDancebox Theatre Works · the card page · will AI take its jobs?£49,000 median
🎓Business Management With Information SystemsWest Herts College · the card page · will AI take its jobs?£32,000 median
🎓International Tourism Management (with Foundation Year)University of Bedfordshire · the card page · will AI take its jobs?£31,000 median
🎓Modern Languages (German and Italian) and ManagementUniversity of St Andrews · the card page · will AI take its jobs?£30,000 median
🎓Business Management (Accelerated)Anglia Ruskin University · the card page · will AI take its jobs?£29,000 median
All Business and Management courses as cards →
Real apprenticeship standards
Live UK apprenticeship standards that lead into this career, from the Institute for Apprenticeships register.
L4Market research executive18 months typicalnot published
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.
Degree subjects that lead this way
Courses in this career's subject area, from the same register that priced the degree above. Subject-matched, not a guaranteed qualifying route: check each course's own entry requirements and any professional accreditation before you rely on it.
Finance and AccountingDancebox Theatre Works · DegreeBusiness Management With Information SystemsWest Herts College · DegreeInternational Tourism Management (with Foundation Year)University of Bedfordshire · DegreeBusiness ManagementTeesside University · DegreeModern Languages (German and Italian) and ManagementUniversity of St Andrews · DegreeBusiness Management (Accelerated)Anglia Ruskin University · Degree