Media Planner
40AI EXPOSURE TODAY40
20-YEAR SCENARIO
NOT A FORECAST78%
NOT A FORECAST78%
THE DOOR · ENTRY DIFFICULTY TODAYC
STARTING PAY£25,000 - £32,000
NO MOATNo physical, legal or personal barrier protects this work from software.
Skip to main content
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Media Planner
As a Media Planner, you are the strategic architect behind successful advertising campaigns, ensuring that brands reach their target audiences effectively and efficiently. In an ever-evolving digital landscape, your expertise is crucial for maximizing impact and ROI, making this role not only vital for businesses but also for shaping consumer experiences across the UK and beyond.
THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.
AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.
AI helps here, but has not taken over
AI exposure for this job is below 50 on our index, and the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Organisations in this field
Organisations known to employ people in this area of work. This is not a list of current vacancies.
WPPWPP is a global leader in advertising and media, offering extensive opportunities for media planners to work on high-profile campaigns across various sectors.
Omnicom Media GroupAs one of the largest media agencies in the world, Omnicom Media Group provides a dynamic environment for media planners to thrive and innovate.Publicis GroupePublicis Groupe is known for its creative approach to media planning, making it an exciting place for professionals looking to push boundaries.