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BA Advertising & Digital Marketing

University of Northampton, the🥈 TEF Silver
Full-time3 YearsPlacement YearSubject: Business & Administrative Studies
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Course Score
C /64
Graduate Salary
£24,000
Satisfaction
91%
Degree Completion
85%
Professional Jobs
45%
Meaningful Work
75%
The Course
Student Life
After Uni

AI & Your Career

Based on Anthropic research

40%
High Exposure

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Vulnerability Matrix

Customer service68% Exposed
Business, Research and Administrative60% Exposed
Administrative55% Exposed
Business and public service associate48% Exposed
Sales40% Exposed

🌍 Global Career Trajectories

This degree creates highly lucrative direct pathways into the global jobs market. Explore the fully localized AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business & Administrative Studies graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£24,000
typical starting salary
£22,500
£26,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business & Administrative Studies graduates nationally earn £20,000–£70,000 (1545 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
30%
02
Administrative occupations
15%
03
Process, plant and machine operatives
10%
04
Business, Research and Administrative Professionals
★ Professional
5%
05
Customer service occupations
5%
06
Leisure, travel and related personal service occupations
5%
07
Managers, directors and senior officials
★ Professional
5%
08
Sales occupations
5%
09
Science, engineering and technology associate professionals
★ Professional
5%
10
Skilled trades occupations
5%

Outcomes

85%
Continuation
45%
Professional Work
75%
Meaningful Role
35%
Career On Track

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